Marketing

Golden Ticket Giveaway 

For the engagement of Charlie and the Chocolate Factory - The Musical, I coordinated a Golden Ticket Giveaway across the Dallas Metroplex. Five Golden Tickets were "hidden" in Dallas' hot spots for a chance to win tickets to the show. To announce the contest, the Center partnered with WFAA's Good Morning Texas to reveal the ticket locations in the form of riddles. Entrants had to find any one of the golden tickets, take a picture with the it, and add #goldenticketdallas for their chance to win. The contest went so well; we ended up picking two winners due to the surplus of entries!

 

Broadway Announce 8-Bit Style

To announce our 17/18 Broadway Season at the Center, we wanted to do something different. Broadway generally pulls a specific audience, and we wanted to extend past that typical Broadway buyer. To execute, we worked with David Dutton, a well known 8-bit designer known for his 8-bit movie remakes. Together, we worked to create an 8-bit version of the season. Unfortunately, a handful of the show's producers were not hip to the idea and opted out of the video. The overall project, however, was a major success and well received reaching a vast new audience just as planned.

 

Creating Serial Promo

When you have a show in town for a second time, you have to come up with content and material that is new and different. Leading up to the return of Sarah Koening, creator of Serial, I brainstormed ways to change up our content. We had the same headshot as before, and with that, I reached out to a friend of mine to commission a video piece of her sketching Sarah Koening. The finished piece was a new take on previous collateral used for social in the weeks leading up to the show.

 

Dark Circles Behind the Scenes

In 2014, the AT&T Performing Arts Center created The Elevator Project series. The purpose was and is to provide small, emerging, and historically marginalized arts organizations and artists with a performance platform in the Dallas Arts District. In its 18/19 season, we had Dark Circles Contemporary Dance, and to give more light to the series and the company, I went behind the scenes into one of their rehearsals. I partook in the companies warmup, class, and actual rehearsal. See what it was like for the dancers and me!

 

Finding Neverland Instagram Takeover

Before the run of Finding Neverland, I realized the touring company included a dog. Being a huge dog lover myself, I always look for opportunities to include canine companions in marketing and promotions. With this information in hand, I requested an Instagram takeover with Bailey, the dog who played 'Nana' in the show. The request approved! On the morning of the "takeover" myself, Bailey and Bailey's handler went across Dallas taking photos in iconic spots. Afterward, I launched the pictures throughout the day from the viewpoint of Bailey. Because (almost) everyone loves dogs, the response on social was through the roof with likes and comments higher than ever.