Uniting Marketing Design & DEI
Professional Background
August 2021 - present
Consultant, livingHR
Developing internal-facing brand identities
Writing a myriad of humanized internal communications
Identifying design needs and continuously elevating the quality of work for our clients
Bringing internal identities to life with design by collaborating with strategists and copywriters
Creating compelling internal-facing designs for internal brand identity systems, physical space designs, presentations, mood boards, and culture guides (to name a few)
Animating modern videos meant to connect employees with important information about their organization, their culture, DEIB strategies, benefits, etc.
Leaning on and growing existing knowledge of current design methods, micro-learning trends, gamification, and social learning
Editing original footage, *good* stock footage, images, and animations to produce compelling videos with music and VO
Creating or updating existing video collateral
August 2020 - July 2021
Diversity, Equity, and Inclusion Manager, Nika White Consulting
Curated curriculum, training materials, and scalable learning focused on DEI skills development
Designed and delivered tailored learning experiences to clients, including, but not limited to, in-person and virtual workshops/sessions, keynotes, thought papers and reports, blog articles, and DEI learning materials
Maintained relationships with external clients, new and existing, and facilitated client service delivery as designed
Acted as a consultant and thought partner to the President/CEO
Planned and executed all virtual DEI events
Provided benchmark and research analysis on diversity and inclusion topics.
Insightfully reported out metrics that measured progress and the effectiveness of the firm’s diversity and inclusion strategy
Translated best practices in DE&I into readily consumable resources and programs for marketing purposes and beyond
Developed DEI Coordinators through leadership, direction, assignment of duties, and feedback.
December 2016 - January 2020
Digital Marketing Manager, AT&T Performing Arts Center
Cultivated following of all social channels
Increased Instagram followers by 122%
Increased Facebook post clicks by 271%
Increased Twitter impressions by 1,073%
Designed and produced Instagram Stories, social graphics, canvas ads, and video content
Corresponded with touring acts to generate unique content
Facebook Live Interviews before opening night with Broadway touring casts including The Book of Mormon, Chicago, Fun Home, and The King and I
Animated 8-bit video announcing the 2017/2018 Broadway Season
Golden Ticket Giveaway with Charlie & the Chocolate Factory where 5 tickets were hidden across the Dallas metroplex for a chance to win show tickets
Shout out videos from talent including Kristin Chenoweth, Rita Moreno, and Iyanla Vanzant inviting Dallas to their shows
Operated up to 15 paid campaigns at a time via Facebook
Internally and externally communicated with correspondents to execute production of 25,000 Broadway programs for each Broadway show
Implemented a company-wide social media calendar to keep all employees in the loop on the Center's social accounts
Created and streamlined a Social Media Request Form allowing all departments to request content
January 2019 - December 2019
Co-Founder, LQC Dallas: A Queer Women's Collective
Established and fostered relationships with Dallas-based organizations to create spaces for queer women
Spearheaded and executed event logistics. Events included:
The L Word Trivia: Monthly trivia event with prizes
Yappy Hour: Happy hour styled event at a local dog park bar for pups & pints
SWEAT: Workout series partnered with studios for free exercise classes
Taco Tuesday: Bi-Weekly get-together to enjoy tacos & community
U-Haul the Ball: GayKickball's first and only all women's team in the entire nationwide league
Groomed and kept LADY's website lqcdallas.com up to date
Published and curated content for LADY's social media presence
November 2016 - March 2018
Event Services Agent, Perot Museum of Nature and Science
Carried out an array of private events including:
Weddings
Birthdays
Corporate parties
Facilitated the Perot Museum's Annual Fundraising Gala - Night at the Museum
Assisted clients in the set up of their event whether via layout or tasks
Consistently communicated with all staff including other Event Agents, Janitorial, IT, and Education to ensure issues were promptly addressed and the events were executed seamlessly
Accommodated guests to elevate their experience at the museum
October 2012 - April 2016
Logistics Coordinator, Student Union Board: National Events
Worked with nationally touring bands and comedians including:
Adam Devine - 2015
Chance the Rapper - 2013
Kacey Musgraves - 2013
Kenan Thompson - 2016
Kevin Hart - 2015
Twenty One Pilots - 2014
In months leading up to shows, collaborated with the entire National Events Board to outline the day, hour-by-hour, anticipating any hiccups
Built teams and designated jobs during load-in and load-out among volunteer base of 50 per show
Day-of-show contact for Minneapolis-based Slamhammer Production Company ensuring on-time and smooth operations
Directed load-in and load-out of artist and Slamhammer Production Company equipment including lighting, staging, and audio
Academic Background
Spring 2021
Cornell University, Diversity & Inclusion Certificate
May 2021
University of South Florida Muma College of Business, Diversity, Equity and Inclusion in the Workplace Certificate
Graduated Spring 2016